Display card and holder



y 1939- E. c. BERG 2,159,838

DISPLAY CARD AND HOLDER Filed MQIGhQZ, 1939 Patented May 23, 1939 UNETESTATES OFFICE Autoyre Company,

Incorporated, Oakville,

Conn, a corporation of Connecticut Application March 22, 1939, SerialNo. 263,534

6 Claims.

This invention relates to a display card and holder and has specialreference to means which may be readily attached to and detached from anarticle of manufacture for holding the fixture and for displayingprinted matter to attract attention thereto and for specifyingdirections for the use thereof.

More particularly, this invention relates to a display card and holderfor holding an article of manufacture comprising a facing portion and abacking portion fixedly connected along one of each of the edges thereofand extending therefrom at unequal lengths, each of the connectedportions having a notch in registration with each other along theconnected edges thereof.

The present invention contemplates specifically the use of a readilyattachable and detachable member for holding an article of manufacturein which the article comprises a bracket 20 having spaced arms ofdifferent lengths connected together at one of the ends of each thereoffor supporting a fixture, one of the arms having a projecting portionextending toward the other arm. The display member comprises a facingportion and a backing portion fixedly connected adjacent one of each ofthe edges thereof and extending therefrom at different lengths, theconnected edges having registering notches therein of substantially thewidth of the bracket and of a depth such that the remaining distance tothe free edge of one of said connected portions is substantially thesame as the length of the shortest arm of the bracket from the endconnection thereof to the projecting portion thereof whereby accidentaldisplacement of the article is prevented when said bracket engages thenotches and the projecting portion overlies the free edge of the shorterof the connected portions.

In offering fixtures to the buying public and particularly where suchfixtures are of an inexpensive character, the retail stores ordinarilyprovide little, if any, means for attracting attention to the articlesto be sold. In most of a the so-calledchain stores, articles ofinexpensive character are disposed in bins lying flat on the counter,there being several bins across the width of the counter and a greatmany more along the length thereof. Such articles as are held in the 0bins usually have in themselves little to attract attention of thepurchaser and entirely escape the purchasers attention except when thepurchaser has knowledge of the article he wishes to purchase and, then,it is an efiort to locate the article.

Ordinarily, directions for the use of the article are printed on a sheetor a tag and are afiixed or attached to the article in some make-shiftfashion, the directions becoming lost or mutilated through handling andbeing otherwise of a character at least not to attract attention eventhough attached. The present invention contemplates the use of a displaycard of relatively stiff though flexible material which is so attachedto the article as to not require any substantial amount of space in andof itself other than is necessary for the storage of the article and yetwill permit of displaying the use to which the article may be put. Alonethe article of manufacture may be lost in the bin in so far as onesattention may be attracted to it, while with the present display cardteaching its use attached to it in a manner such that it cannot beaccidentally displaced and made of a material which will not becomeaccidentally torn, attention of the purchasing public is directedthereto. The display card may have printed thereon color which willattract attention and illustrations which are useful to disclose its useas well as instructions for the installation thereof.

One of the objects of this invention is to provide a display card andholder of the character indicated above for holding an article ofmanufacture whereby accidental displacement of the article therefrom isprevented.

Another object of this invention is to provide a display card and holderof the character above described wherein attention is attracted theretoby color, illustrations, and the like, and which also provides knowledgeto the consumer of the use to which the article may be put.

Other objects and advantages of this invention will hereinafter be moreparticularly pointed out and, for a more complete understanding of thecharacteristic features of this invention, reference may now be had tothe following description when taken together with the accompanyingdrawing, in which latter:

Figure 1 is a developed view of the display card and holderincorporating the features of this invention;

Fig. 2 is a front elevational view of the display card and holder ofFig. 1 folded into condition of use and attached to and holding anarticle of manufacture; and

Fig. 3 is an enlarged sectional view taken on the line 3-3 of Fig. 1.

Referring now more particularly to the drawing, the present invention isshown as being embodied in a single sheet or blank ll) of somewhat rigidyet flexible material such as cardboard, composition materials, fiber,sheet metal, or the like, the sheet being initially in the conditionshown in Fig. 1, having apertures I I and I2 adjacent the ends andintermediate the width thereof. While the apertures may preferably becut during the formation of the blank Ill of Fig. 1, they may, however,be notched along the line of fold l3 after the blank is folded in thecondition shown in Fig. 2.

The location of the notches and the line of fold relative to the freeedges of the blank l0 are determined by the article of manufacture whichthe card supports. In the present invention the article of manufactureis shown as comprising a rack for washcloths, dishcloths, towels, etc.The rack in the instance of the drawing comprises a pair of spacedbrackets I4 and I5 each of which brackets has spaced arms [6 and I! ofdifferent lengths connected together at one of the ends of each thereofby an end connection I8, the arms and end connection being formedpreferably of a sinele p The arm ll" of the bracket has a projectingportion 19 which extends toward the other arm and the bracket thusformed is for the purpose of clamping a fixture such as the towel bar 20to the depending apron of a sink, basin, or the like. The fixture 20,while shown as being a towel bar, may, of course, be any one of a numberof different articles such as hooks, trays, or the like, and the bracketis formed of a resilient material so that the arms may spread to receivethe depending apron and thereafter exert a pressure thereon so as toprevent displacement therefrom, the projecting portion l 9 forming aline contact with the unfinished and somewhat roughened inner surface'ofthe apron to assist the resiliency of the material of the bracket inholding the bracket in place.

The apertures H and I2 form registering notches in the folded edge ofthe sheet or blank Ill and are of a width corresponding substantially tothe width of the bracket and of a depth such that the remaining distanceto the free edge of thebacking member 2| is substantially the same asthe length of the arm I! from the end connection 18 to the projectingportion I9.

The folded sheet comprising a backing portion 2! and a face portion 22is passed between the arms l6 and ll of each of the brackets, and thenotchesformed by the apertures II and I2 are spaced the distance betweenthe brackets so that the end connections I8 of each of the bracketsengage the notches. Since the depth of the notch is such that theremaining distance to the free edge of the backing portion 2| issubstantially the same as the length of the arm H from the endconnection [8 to the projecting portion I9, the projecting portion willoverlie the free edge of the backing portion 2|. The end connection l8prevents displacement ofthe bracket and fixture in one direction and theprojecting portion 19 prevents displacement of the bracket and fixturein the opposite direction. The notches formed by the apertures H and i2prevent endwise displacement in either direction.

The substantially rigid yet flexible character of the display card andholder permits the ready attachment and detachment thereof from thebrackets and fixture and prevents accidental displacement thereof fromthe brackets and fixture. The fold, being merely obtained in thepositioning of'the card between the arms of the bracket, presentsa'resilient spacing of the face and backing portions thereof so that atendency for the portions to spread acts to confine the backing portion2! beneath the projection 19 of the arm ll. The sheet 89, being ofsubstantial size, affords the opportunity for a display of color andother means to attract attention thereto and also provides a means forshowing the use of the fixture and directions for the applicationthereof.

While but a single embodiment of this invention is herein shown anddescribed, it is to be understood that various modifications thereof maybe apparent to those skilled in the art without departing from thespirit and scope of this invention and, therefore, the same is only tobe limited by the scope of the prior art and the appended claims.

I claim:

1. A display card and holder comprising a readily attachable anddetachable member for holding an article of manufacture, said articlecomprising a bracket having spaced arms of different lengths connectedtogether at one of each of the ends thereof for supporting a fixture,one of said arms having a projecting portion extending toward the otherarm, said readily attachable and detachable member extending between thearms of said bracket and comprising a face portion and a backing portionfixedly connected adjacent one of each of the edges thereof andextending therefrom at different lengths, said connected edges havingregistering notches therein of substantially the width and for receivinga portion of said bracket, said notches being of a depth such that theremaining distance to the free edge of one ofv said connected portionsis substantially the same as the length of the shortest arm of saidbracket from the end connection thereof to and for disposition beneathsaid projecting portion thereof whereby accidental displacement of saidarticle is prevented when said bracket engages said notches and saidprojecting portion overlies the free edge of the shorter of saidconnected portions.

2. A display card and holder comprising a readily attachable anddetachable member for holding an article of manufacture, said articlecomprising a bracket having spaced arms of diiferent lengths connectedtogether at one of each of the ends thereof for supporting a fixture,

one of said arms having a projecting portion nected adjacent one of eachof the edges thereof,

said backing portion being of shorter length than said face portion,said connected edges having registering notches therein of substantiallythe width and for receiving a portion of said bracket, said notchesbeing of a depth such that the remaining distance to the free edge ofsaid backing portion is substantially the same as the length of theshortest arm of said bracket from the end connection thereof to and fordisposition beneath said projecting portion thereof whereby accidentaldisplacement of said article is prevented when said bracket engages saidnotches and said projecting portion overlies the edge of said backingportion.

3. A display card and holder comprising a,

readily attachable and detachable member for holding an article ofmanufacture, said article comprising spaced brackets each having spacedarms of different lengths connected together at one of the ends of eachthereof for supporting a fixture therebetween, one of said arms of eachof said brackets having a projecting portion extending toward the otherarm, said readily attachable and detachable member extending between thearms of said bracket and comprising a face portion and a backing portionfixedly connected adjacent one of each of the edges thereof andextending therefrom at different lengths, said connected edges havingspaced registering notches therein each of substantially the width andfor receiving a portion of one of said brackets, said notches being of adepth such that the remaining distance to the free edge of one of saidconnected portions is substantially the same as the length of theshortest arm of said bracket from the end connection thereof to and fordisposition beneath said projecting portion thereof whereby accidentaldisplacement of said article is prevented when said brackets engage saidnotches and said projecting portions overlie the free edges of theshorter of said connected portions.

4. A display card and holder comprising a readily attachable anddetachable member for holding an article of manufacture, said articlecomprising a bracket having spaced arms of different lengths connectedtogether at one of each of the ends thereof for supporting a fixture,one of said arms having a projecting portion extending toward the otherarm, said readily attachable and detachable member extending between thearms of said bracket and comprising a flexible sheet folded to provide aface portion and a backing portion extending at different lengths fromthe line of fold, said folded edge having registering notches therein ofsubstantially the width and for receiving a portion of said bracket,said notches being of a depth such that the remaining distance to thefree edge of one of said folded portions is substantially the same asthe length of the shortest arm of said bracket fromthe end connectionthereof to and for disposition beneath said projecting portion thereofwhereby accidental displacement of said article is prevented when saidbracket engages said notches and. said projecting portion overlies thefree edge of the shorter of said folded portions.

5. A display card comprising a readily attachable and detachable memberfor holding an article of manufacture, said article comprising a brackethaving spaced arms of different lengths connected together at one of theends thereof for supporting a fixture, one of said arms having aprojecting portion extending toward the other arm, said readilyattachable and detachable member extending between the arms of saidbracket and comprising a sheet of cardboard folded to provide a faceportion and a backing portion resiliently held in a spaced relation andextending at different lengths from the line of fold, said folded edgehaving spaced registering notches therein each of substantially thewidth and for receiving a portion of said bracket, said notches being ofa depth such that the remaining distance to the free edge of one of saidfolded portions is substantially the same as the length of the shortestarm of said bracket from the end connection thereof to said projectingportion thereof whereby accidental displacement of and for dispositionbeneath said article is prevented from said bracket engages said notchesand said projecting portion overlies the free edge of the shorter ofsaid folded portionsv 6. A display card comprising a readily attachableand detachable member for holding an article of manufacture, saidarticle comprising spaced brackets each having spaced arms of differentlengths connected together at one of the ends of each thereof forsupporting a fixture therebetween, one of each of said arms having aprojecting portion extending toward the other arm, said readilyattachable and detachable member extending between the arms of saidbracket and comprising a sheet of cardboard folded to provide a faceportion and a backing portion extending at different lengths from theline of fold, said folded edge having spaced registering notches thereineach of substantially the width and for receiving a portion of saidbracket, said notches being of a depth such that the remaining distanceto the free edge of one of said folded portions is substantially thesame as the length of the shortest arm of said bracket from the endconnection thereof to and for disposition beneath said projectingportion thereof whereby accidental displacement of said article isprevented when said bracket engages said notches and said projectingportion overlies the free edges of the shorter of said folded portions.

EDWARD C. BERG.

